Intelligent Beauty is a premium beauty and wellness clinic that specialises in advanced skincare treatments, aesthetics, and holistic therapies. Based in Stonehaven, the salon has established itself as a trusted provider of high-quality beauty services, offering treatments such as facials, anti-ageing solutions, and massage therapy.

How MOVΛND Helped:
Intelligent Beauty approached MOVΛND to enhance their local online presence and attract more customers in Stonehaven and surrounding areas. With increasing competition in the beauty and aesthetics industry, they needed a robust SEO strategy and better utilisation of Google My Business (GMB) to stand out.

Challenges Faced:

  • Limited online visibility on Google’s local search results.
  • Website content not fully optimised for local SEO.
  • Google My Business (GMB) listing underutilised, lacking engaging content and regular updates.
  • Strong competition from other beauty clinics with a well-established digital presence.
  • Customers struggling to find accurate information about services, pricing, and availability.

Our Strategy:
MOVΛND implemented a comprehensive digital marketing strategy to improve Intelligent Beauty’s search visibility, including:

  1. SEO Optimisation: We enhanced their website content with keyword-rich, locally targeted content, metadata optimisation, and structured data implementation.
  2. Google My Business Management: We revamped their GMB profile, ensuring regular updates, engaging posts, and promotions to improve visibility and customer engagement.
  3. Local SEO Execution: Strengthened their presence in Google’s local search results by incorporating location-specific keywords, optimising service pages, and improving technical SEO.
  4. Review & Engagement Strategy: Encouraged customer reviews to boost trust and online credibility.
  5. Content Marketing: Created blog content and industry-relevant articles to establish Intelligent Beauty as an authority in the beauty and wellness industry.

Results & Achievements:

  • Intelligent Beauty now ranks #1 on Google’s first page for several key search terms.
  • Significant increase in website traffic and engagement from local searches.
  • Higher appointment bookings and customer inquiries through Google My Business.
  • Improved brand recognition and trust within the local community.
  • Increased positive customer reviews and interaction on their online platforms.


Through strategic SEO and GMB optimisation, MOVΛND has successfully helped Intelligent Beauty strengthen its online presence, outperform competitors, and attract more clients. We continue to support their growth with ongoing SEO maintenance and digital strategy enhancements.

Are you looking to enhance your business’s online presence? Contact MOVΛND today for expert SEO and digital marketing solutions!