Project BiMPY included a rebrand, website design and SEO

Project overview

BiMPY is a dynamic and modern mobile phone insurance provider offering comprehensive coverage tailored to customer needs. Originally operating under the lengthy and less brand-friendly name www.buymobilephoneinsurance.com, the company sought a fresh and engaging rebrand to strengthen its identity and improve customer engagement.

Our Work with BiMPY At MOVΛND, we played a crucial role in transforming BiMPY’s brand identity. Our services included a complete rebrand, from name selection to visual identity and digital presence. Additionally, we continue to manage their SEO strategy and regularly publish rich, content-filled blogs that drive traffic and industry relevance.

We developed a new, concise, and memorable brand name—BiMPY—to replace the original, cumbersome URL. The rebrand included:

Website Design & Development 

With a new identity in place, we designed and developed a high-converting website, ensuring optimal user experience and functionality.

The website features:

SEO & Content Strategy 

Beyond branding, our ongoing SEO efforts ensure BiMPY remains competitive in search rankings.

Key initiatives include:

Project

BiMPY

Rebrand

New name, logo, brand

Website

Full Rebuild · Mobile First · Fully Responsive

Search Engine Optimisation

Technical SEO · Content Strategy · On-Page Improvements

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Ongoing Support & Future Growth

Our collaboration with BiMPY remains strong as we refine and adapt strategies to ensure continued growth. By maintaining a proactive approach to SEO and digital marketing, we help BiMPY stay ahead of competitors while driving customer engagement and conversions.

MOVΛND is proud to have led BiMPY’s successful rebrand and continues to support their growth in the competitive mobile phone insurance industry.

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